Privacy Policy
1. Who We Are
The Equation Agency LLC ("we," "us," or "our") is a technology consulting firm organized as a Florida Limited Liability Company. Our website is theequation.agency. We can be reached at hello@theequation.agency or (786) 669-8945.
2. Information We Collect
We collect information you provide directly to us, including:
- Name, email address, phone number, and company name when you submit an inquiry or book a consultation
- Project details, business information, and technology stack details you share during consultations or assessments
- Communications you send us via email, contact forms, or scheduling tools
- Payment and billing information processed through our payment processors when you pay for services
- Feedback, testimonials, or survey responses you voluntarily provide
We also collect certain information automatically when you visit our website, including your IP address, browser type and version, operating system, pages visited, time spent on pages, referring URLs, and device identifiers through standard server logs and analytics tools.
We do not collect sensitive categories of personal information such as government identification numbers, financial account details, health information, or biometric data through our website.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries, proposals, and schedule consultations or assessments
- Provide, deliver, and manage the technology consulting services you engage us for
- Send project updates, milestone notifications, and invoices
- Process payments and maintain billing records
- Improve and optimize our website, services, and client experience
- Send you information about our services, case studies, and resources if you have opted in or have an existing client relationship with us
- Comply with our legal obligations and enforce our agreements
- Protect against fraud, abuse, and security threats
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
4. Legal Basis for Processing (EEA and UK)
If you are located in the European Economic Area or United Kingdom, we process your personal information under the following legal bases:
- Contract performance: Processing necessary to perform our consulting agreements and fulfill service requests
- Legitimate interests: Responding to inquiries, improving our services, fraud prevention, and communicating with prospective clients who have expressed interest in our services
- Legal obligation: Complying with applicable laws and regulations, including tax and financial record-keeping requirements
- Consent: Where we have obtained your consent to send marketing communications or use optional tracking technologies
5. How We Share Your Information
We share your information only in the following circumstances:
- Service providers: We engage trusted third-party vendors (such as payment processors, cloud hosting providers, scheduling tools, and project management platforms) who process information on our behalf under written data processing agreements
- Professional advisors: We may share information with attorneys, accountants, or other advisors as necessary for legal or compliance purposes
- Legal requirements: We may disclose information if required by law, court order, or government request
- Business transfers: If The Equation Agency LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
We do not sell personal information. We do not share personal information with third parties for cross-context behavioral advertising.
6. Cookies and Tracking Technologies
Our website uses minimal cookies necessary for the site to function properly. We do not use tracking cookies for advertising or cross-site behavioral profiling.
We may use web analytics tools that collect aggregate, anonymized data about how visitors interact with our site. This data is used solely to improve our website and is not linked to individual identities.
You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our website.
7. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Specifically:
- Inquiries and prospects: Contact information from non-converting inquiries is retained for up to 24 months
- Client project records: Project-related information is retained for seven years for accounting, legal, and professional reference purposes
- Financial records: Invoices and payment records are retained for the period required by applicable law, typically seven years
- Website logs: Server log data is typically retained for 90 days
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: The right to request a copy of the personal information we hold about you
- Correction: The right to request that we correct inaccurate or incomplete information
- Deletion: The right to request that we delete your personal information, subject to certain exceptions
- Portability: The right to receive your personal information in a structured, machine-readable format
- Objection: The right to object to processing based on legitimate interests
- Withdrawal of consent: The right to withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at hello@theequation.agency. We will respond within 30 days.
9. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale of personal information (we do not sell personal information). To submit a California privacy request, contact us at hello@theequation.agency with the subject line "California Privacy Request."
10. Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (TLS/HTTPS), access controls, and working only with vendors who maintain appropriate security standards.
No method of transmission over the internet is 100% secure. If you believe your information may have been compromised, contact us immediately at hello@theequation.agency.
11. International Data Transfers
The Equation Agency LLC is headquartered in Florida, United States. If you are located outside the United States, information you provide is transferred to, stored, and processed in the United States. For transfers from the EEA or UK, we rely on appropriate safeguards such as standard contractual clauses.
12. Third-Party Services
Our website and business operations may utilize third-party services including analytics tools, scheduling and booking tools, payment processors, cloud hosting providers, and project management platforms. These services have their own privacy policies.
13. Children's Privacy
Our services are intended for business owners and professionals and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.
14. Marketing Communications
You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or contacting us at hello@theequation.agency.
15. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically.
16. Contact Us
Questions, concerns, or requests regarding this Privacy Policy? Contact us at:
The Equation Agency LLC
hello@theequation.agency
(786) 669-8945
3600 Mystic Pointe Dr., LPH-9, Aventura, FL 33180, USA
Florida Limited Liability Company